New Zealand

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Payments

Many online customers are comfortable using their credit cards directly. Credit card payments via Paypal are recognized as a better way to protect credit cards details.[1]

Domestic and Preferred Card Schemes

The most commonly known are Visa, Mastercard, Diners and American Express. There are two fees that you should be aware of when considering offering credit card. Your bank will charge you a Merchant Service Fee (or MSF), typically a percentage of the transaction value – anywhere from 1 – 6%, (but likely to be around 4% for a startup business in a low risk business category), and your gateway will charge you a per transaction fee as well.[2]

Alternative Payment Methods

Payment Gateways – these connect all participants in a transaction together, i.e the merchant (you), the issuing bank (the bank that issued the card to your customer), the acquiring bank (your bank that issued you with a Merchant Account) and the credit card schemes.

The common Payment Gateways in New Zealand are DPS Payment Express, Paystation, Flo2cash and IP Payments. There are also new entrants such as Swipe that provide a complete service so you don’t need a separate relationship with a bank – i.e you get one fee per transaction that incorporates the MSF and gateway fee. Confusing, I know! The main New Zealand banks often have a branded Gateway offering e.g. BNZ Buyline or ANZ eGate. Often the banks’ offering is simply while labelled from one of the Payment Gateway providers, meaning the bank uses their system but put their branding on it.[3]

Other Payment Methods

Flo2Cash provides credit card services to enable merchants in receiving their payments as easily as possible, whether it be over a landline phone, internet or your mobile phone. All transactions are processed in real time. Like Swipe they’re able to offer a bundled service negating the need for a facility from a bank.

Specialized payment technologies development for eCommerce entrepreneurships as a Paymark Certified Solutions Provider, PayStation is there to help you find the right payment solution for you and your customers. They support internet credit card payment through the following banks: ANZ, ASB, Bank of New Zealand and Westpac. Paystation was recently purchased by Trade Me.

DPS is a well known credit card/payment gateway provider in New Zealand. It offers a range of services including merchant hosted and non-hosted options as well as a simple manual credit card processing facility.[4]

Digital Invoicing

TBD

Customer Experience

TBD

Payments Regulation

TBD

Local entities & Mobile payments

Semble reckons Kiwis are ready for the next step: making loyalty cards and vouchers available via mobile wallet, which Apple Pay in the US is currently offering to its customers. It says Kiwis are ready for this because smartphones play a big part in their lives. Over three quarters (77 percent) of New Zealanders own a smartphone and 69 percent of those owners are using business or banking apps, which is an easy transition into using a mobile wallet.[5]

Logistics

Infrastructure

New Zealand’s transport infrastructure is generally well developed, and compares favourably with other developed countries. They have good road and rail networks that link well to their air and sea ports. They have a transport network that includes:

- 11,000km of State highways

- 80,000km of local roads

- 7 international airports

- 28 regional airports with scheduled services

- 4,000km of rail track

- 14 exporting sea ports

The recent earthquakes in Canterbury have reinforced the need to ensure that our transport infrastructure is resilient. Transport is a lifeline utility. Disruptions can have serious consequences for businesses and communities.

The concept of resilience is wider than natural disasters. It covers the capacity of public, private and civic sectors to:

- withstand disruption

- absorb disturbance

- act effectively in a crisis

- adapt to changing conditions, including climate change

- grow over time

However, there are also congestion and pressure points within our networks which we are working to address. Alongside that, the freight task has been projected to double by 2040. Any level of significant growth in the freight task will have an impact on the transport modes and how they contribute to the movement of our goods.[6]

Import Duties

Most tariffs range from zero to 10%. These duty rates apply mostly to clothing, footwear, and carpeting. Most passenger vehicles and almost all computer software and hardware enter tariff-free. Alcoholic beverages (including beer, wine, and spirits), tobacco products, and some petroleum products are subject to excise duties that also apply to similar items that are produced domestically.

All imported goods are liable to a 15% Goods and Service Tax (GST). This tax is payable on the sum of the Customs value of the goods, any Customs duty payable thereon, and freight and insurance costs incurred in transporting the goods to New Zealand. The government implements an import transaction fee of NZ$18 on every commercial import that has a duty and/or liability of NZ$50 or more. The fee is not charged on private import declarations for goods valued under NZ$1,000.[7]

Marketing

Stuff hosted by Fairfax is New Zealand’s leading website for news. Stuff’s advertising attracts 56% of Internet uses monthly. TradeMe also offers advertising options for U.S. companies.[8]

Shoppers

The highest percentages of online shopping adoption is taking place with teenagers and people in their twenties. These demographics typically have lower disposable income than people in their 30s, 40s and 50s and therefore the impact is yet to be truly felt. [9]

Social Media

Most New Zealand organizations have a social media presence – social media is a phenomenon in New Zealand. Facebook is the most popular social media forum, and within Facebook, FMCG Food, Retail, Services, Fashion and Beverages are the top industry sectors. The top Facebook and Twitter brand is Air New Zealand.[10]

Major shopping categories

Travel is the lead eCommerce purchase. Other popular online purchases include women’s and men’s clothing, entertainment, fast food, books/eBooks, and music downloads.[11]

Major retail holidays

The lead-up to Christmas is the busiest period for local online shoppers. Christmas-day uploads on TradeMe (unwanted gifts), Boxing Day (December 26) and Valentine’s Day (February 14) are also major “buying holidays.”

Singles Day (11/11) is gaining more recognition in New Zealand. A few New Zealand companies are actively using live streaming technology and social media to achieve marketing success on China’s Singles Day.[12]

Legal / Regulatory

Changes to New Zealand’s GST Act are anticipated soon to take place to help local business. Further details covering e-Commerce and GST can be reviewed via the New Zealand Inland Revenue Department website.[13]

FX Policies

Online sales to New Zealand-based customers by local retailers include a 15% Goods and Services Tax (GST), however, international online purchases don’t attract GST for goods under $400.[14]

Technology

Population: 3.8 million people

• Internet Penetration - 86.6%

• Mobile Penetration - 120%

• Tablet Penetration - 19%

• Smartphone Penetration - 60%[15]

Security

TBD

Mobile appetite

51% of smartphone users have used their smartphone to locate stores, 31% to compare prices.

- 8% of New Zealand Internet users aged between 15 and 65 have purchased physical goods online during the last 12 months via a smartphone, whereas 18% have purchased via a tablet.

- Total spend value: NZD 2.8 billion.

Mobile Operating Systems - Android is the preferred mobile operating system in New Zealand at 64%.[16]

References

  1. Export.gov "New Zealand - eCommerce"
  2. polipay "Top 8 Methods for Accepting Online Payments in New Zealand"
  3. polipay "Top 8 Methods for Accepting Online Payments in New Zealand"
  4. polipay "Top 8 Methods for Accepting Online Payments in New Zealand"
  5. The Register "How Big is the Mobile Payments Market in New Zealand Anyway?"
  6. Ministry of Transport "Connecting New Zealand"
  7. Export.gov "New Zealand - Import Tariffs"
  8. Export.gov "New Zealand - eCommerce"
  9. Polipay "The Rise of Online Shopping New Zealand"
  10. Export.gov "New Zealand - eCommerce"
  11. Export.gov "New Zealand - eCommerce"
  12. Export.gov "New Zealand - eCommerce"
  13. Export.gov "New Zealand - eCommerce"
  14. Export.gov "New Zealand - eCommerce"
  15. The Paypers "eCommerce Facts and Figures New Zealand"
  16. The Paypers "eCommerce Facts and Figures New Zealand"