How the GRIN helps
Our platform enables a straight forward dialogue that lets vendors take an active role in developing their reputation and value in the global commerce community.
The GRIN platform helps to align retailer needs directly to our active vendor community. Our simple search allows retailers to type in a keyword, find useful information surrounding a topic, identify experts, and invite those experts into a private forum to continue the conversation.
Retailers are asked to fill out project boards that provide insight into the types of vendors they are interested in evaluating. This gives the professional members of our vendor community the opportunity to engage with our retailers at the right time in the buying cycle.
We believe strongly that successful global leadership requires retailers to have a culture of open innovation and collaboration. The success of this depends on the development of strategic partnerships with their global vendors.